Many of my posters invite the viewer to explore the characters’ eyes - windows to their souls. Direct eye contact typically implies openness or innocence, if not always good intent. Stylish sunglasses suggest vanity and aloofness. A graphic black bar - once a popular device for masking identity - often suggests that the character in question has something to hide. To the extent that a poster is a visual distillation of a play, look to the eyes for that essence.